As the events industry grows
larger, more individuals are pressed towards two questions. What are the issues
facing the event’s industry and how are they being addressed. This essay will
focus on one issue, and will try to view the issue from multiple angles in
order to give a well rounded discussion. The issue chosen to investigate more
thoroughly is how the internet is affecting the events industry.
The internet is a growing
phenomena as it evolves to meet the needs of its users. Fifteen years ago users
used the internet primarily for communication through email or instant
messaging. Other used the internet to form groups such newsgroups and message
boards. As more people started using the internet, the use and need began to
change. Users demanded more bandwidth and speed, as well as faster update
times. The internet is a tool that can
have both a positive and negative impact on the events industry.
The negative impact the
internet can have on the events industry is by the early leaking of product
information. Companies desire to release their products to consumers in their
own way. This is usually through press releases at first, and eventually
through event product launches. By product information leaking out before the
product is displayed at an event, the company cannot control how and when their
product can be viewed by the public. In some cases product leaking has hurt
companies financially because the public gets a false impression by information
that is either incomplete or untrue. Sometimes products are leaked on the
internet as too good to be true, or other times they are criticized to the
extreme. Any time product information is not allowed to be controlled to be
shown first at an event it usually has a detrimental outcome to a company.
There is a common
misconception that everyone has internet capabilities. There are countless
individuals who are either stuck on dial-up or have no internet at all. Some
people do not feel the need for the internet, but these people still have
interests in certain events. If event coordinators tried to use the marketing
toward the online audience, he will, in effect, cut off possibly thousands of
his target audience because many people do not have the capabilities to gather
information off the web. Sure, if they have dial-up they can see websites, but
many sites in the modern internet use Flash or Java which are bandwidth heavy.
Bandwidth heavy means that dial-up users would take a relatively long time to
load and view the website. Therefore the internet has a negative impact on
reaching the target audience.
Another negative impact the
internet can have on the events industry is through incorrect information.
Information is easily spread on the internet, and if the date, time, product,
or show type is off, a large portion of the target audience may not end up
coming to the event. Later in this essay, we will explore the positive impact
of internet through correct and regulated information.
The internet can be used in a
positive way in order to impact the events industry. These positive ways can be
seen through advertising, online surveys, e-mail marketing, and information. The
positive impact the internet can have on the event industry is advertising,
surveys, communication, and regulated correct information.
Regulated correct information
transmitted through and on the internet is probably the number one positive
element that impacts the event industry. Information is crucial for knowledge,
communication, advertising and marketing. Without information the target
audience and consumers would not know what type of event or even if there was
an even occurring, but on a deeper level, information allows consumers to
understand the event more completely. Information could be displayed on event
or venue websites. Information that would be displayed could be the title of
the event, type of event, hours of operation, cost of the event, driving or
transportation directions, schedule of events, and depending if the event is
multiple days, a calendar. With this aspect, consumers are able to make smart
choices in the events they choose to attend.
The internet enables
Communication. Communication is critically important in the event industry.
Event coordinators, sponsors, or patrons could all communicate through email.
Newsletter emails could be sent out to a mailing list of individuals who have
previously come to this type of an event, or to individuals who have shown
interest in this organization. Email marketing is a simple way for event
organizers to reach their target audience.
Advertising and marketing are
key elements in the event industry because these elements target the audience a
venue is trying to draw to an event. These two elements effectively use the
regulated correct information to spread to the target audience. The internet
enables event organizers to deploy advertising and marketing more cost
effectively, and more quickly.
Surveys are a key element in
the feedback process of event coordinators. The surveys allow event
coordinators to design their events better in the future. These feedback tools
are available online, which allows the consumer to complete surveys in the
comfort of their own home, while giving them the opportunity to voice their
opinion on any event they attended. Surveys online are quicker and can have
more reporting tools to enable event coordinators to plan more effectively in
the future.
In the elements this essay has
discussed, the internet has some negative impacts on the events industry, but
the positive impacts far outweigh a few negatives. The internet is a tool that
is needed in the future of the event industry because the target audience is
increasingly going online, and it is becoming an essential tool in everyday
life.
I think I have never seen such blogs ever before that has complete things with all details which I want. So kindly update this ever for us.
ReplyDeletecompany formation hong kong
Personally I think overjoyed I discovered the blogs.
ReplyDeleteinternet marketing
The article posted was very informative and useful. You people are doing a great job. Keep going.
ReplyDeleterank tracker
The blog delineates how hard the essayist has taken a shot at this.
ReplyDeletelinkedin
advancement administrations gave by huge numbers of the outcomes, however in the end you have to figure out what sort of system marketing will give you the best of a product offering.Emeryeps
ReplyDeleteDelighted in everything about this great blog. Extraordinarily how the author has imparted life to it.
ReplyDeletejiofi
Charmingly dumbfounded to see this meshwork of surprising words.
ReplyDeleteBinance affgadgets
I have and mean to exhibit later on, online projects intended to take the learner through every one of the means and procedures of making an online business.buy youtube subscribers
ReplyDeleteA sumptuous blog indeed. Loved every bit of it
ReplyDeleteui/ux developer
Your contents are too straightforward to browse and easy to understand.
ReplyDeleteinbox blueprint
Each word composed has enraptured its crowd in the most remarkable way.
ReplyDeleteWhat is CTR in Adwords
This is called internet marketing SEO (SEO stands for search engine optimization).30 Trust Flow Blog Comments
ReplyDeleteOnline information gathering has never been so natural. With the coming of online information frames, information gathering takes a shorter measure of time, as well as makes it simpler to discover individuals who will answer your information gathering surveys.calgary seo
ReplyDeleteInitially you have to obviously comprehend what you are extremely searching for when you are scanning for those services.Calgary Internet marketing
ReplyDeleteGreat article with excellent idea!Thank you for such a valuable article. I really appreciate for this great information.. seo expert baba
ReplyDeleteOnline marketing is all about being at the right place at the right time. With the virtual space invading every nook and corner of our lives, this is where you'll find your audience.
ReplyDeleteeugene-and-louise-bakery
This blog did complete justice to topic’s essence.
ReplyDeleteonline reverse cell phone search review
On the off chance that the organization does both web advancement and internet marketing, ask what the firm considers a run of the mill pivot time for ventures comparable in size to your own. income opportunity
ReplyDeleteThe blog is all about positivity, beauty and brilliance.
ReplyDelete80 Niche Related links on Fiverr
The syntheses of this blog are incredible.
ReplyDeletewebsite solution
In this way, we should recap. The best online marketing methodology is making incredible substance. There are five stages to making awesome substance:
ReplyDeletesite
What about all the lost advertising space in between your prospects signing up at your squeeze page and being funneled into your follow-up sequence read here
ReplyDeleteI use only high quality materials - you can see them at:
ReplyDeletehttps://qualityseopackages.com/hire-virtual-assistants-coworkers/
Your content is nothing short of brilliant in many ways. I think this is engaging and eye-opening material. Thank you so much for caring about your content and your readers. get backlinks
ReplyDeleteFree statement benefit website improvement, website composition, pay per click advertising, site design improvement and PPC arrangement, site design improvement instructional classes and online brand organize investigation.http://smartmedia.network/
ReplyDeleteInteresting and interesting information can be found on this topic here profile worth to see it.
ReplyDeletemason soiza
This is such a great resource that you are providing and you give it away for free. I love seeing blog that understand the value of providing a quality resource for free.
ReplyDeleteMason Soiza
Shrewd shoppers are immediately occupied from exhausting substance and they will choose not to see and a hard of hearing ear to your viral advertising message. www.smartmedia.network
ReplyDeleteGreat job for publishing such a beneficial web site. Your web log isn’t only useful but it is additionally really creative too.
ReplyDeleteSEO BACKLINKS
Once you create an ad campaign on Facebook,facebook video views buy you will be required to create an audience based on your requirements.
ReplyDeleteThis comment has been removed by the author.
ReplyDeleteThis is one awesome blog post.Thanks Again. Awesome. Google SEO for 2019
ReplyDeleteYou are likewise permitted with your Facebook advertisement to buy space on a tick based or impression-based expense structure. rtb advertising
ReplyDeleteEver know about Part 1, Part 2 and Part 3 - when you make Part 1 they begin searching for where do I discover Part 2 as they need to know the finish of the story or the finish of the element correlation provoking them to buy your item. https://absolutclick.com/
ReplyDeleteThis is the place the web designer is prompting us about the very item they sell. We may never get clear data about what every one of our decisions are. Webdesign Voor Professionele Websites
ReplyDeleteBy the by, there is a trap out of which you can make your maddening design process a charming knowledge for you and your customer also. Webdesigner
ReplyDeleteLove to read it,Waiting For More new Update and I Already Read your Recent Post its Great Thanks. seo link building service
ReplyDeleteFor this reason, it isn't surprising that a huge number of people make a considerable amount of money through affiliate advertising and marketing. affiliate marketing websites for sale
ReplyDeleteI am appreciative to the essayist for composing this.
ReplyDeletecrypto trading platform
Every small business needs customers. Without qualified customers, it would be hard for small business to stay alive in the long run.ronald banilov
ReplyDeleteEvery day bargains give off an impression of being a speaking to most SEOs in light of the fact that just 1% casted a ballot for it.
ReplyDeleteSEO